World of Concrete, hosted by Informa Markets, is a globally renowned professional exhibition for the concrete and masonry industry. In 2017, the brand was introduced to China. Leveraging the long history and industry foundation of the original Shanghai International Floor Industry Expo and Shanghai International Mortar Expo, Informa Markets has brought in various specialized categories from the Las Vegas show, connecting upstream and downstream industries to create an annual event for the concrete sector in China and even Asia.